Understanding the Target Audience

To create a game-changing product strategy in WomenTech, the first step is deeply understanding the unique needs, preferences, and challenges faced by women. This involves conducting thorough market research, gathering insights through surveys, interviews, and focus groups to ensure that the product addresses real issues and offers value that resonates with the target demographic.

To create a game-changing product strategy in WomenTech, the first step is deeply understanding the unique needs, preferences, and challenges faced by women. This involves conducting thorough market research, gathering insights through surveys, interviews, and focus groups to ensure that the product addresses real issues and offers value that resonates with the target demographic.

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Sanghamitra Paul
Product Leader and Advisor at Startup

When we talk about “game-changing” product strategy in WomenTech, I think the real shift comes from moving beyond just understanding needs to asking why those needs have historically been ignored or underserved in the first place. It’s easy to run surveys and focus groups, but the deeper work is recognizing the systemic biases that shaped the baseline assumptions of most tech products. For example, a lot of “personalization” features still default to male-centered data sets. Or safety features for women are often treated as add-ons rather than foundational design principles. So a WomenTech strategy shouldn’t just be about creating solutions for women—it should reframe the entire design lens. That means: -Building teams diverse enough to challenge blind spots before they calcify into features. -Designing for edge cases (which often represent women’s realities) and letting those solutions cascade into better experiences for all users. -Treating privacy and safety not as compliance checkboxes but as emotional trust currencies that will decide whether women adopt or abandon a product. In other words, the strategy has to anticipate not just what women want now but also how markets, workplaces, and communities might evolve if women’s needs were truly centered. That’s the leap from incremental to game-changing.

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Iryna Gavrylenko
Product Manager at 5 Talks

When I worked on a social product, I learned quickly that saying “this is for women” was meaningless. I sat down with users who looked the same on paper - same age, same city - but their realities were miles apart. One was a young professional burning out at work, another was an expat feeling invisible in a new country. On a spreadsheet, they were the same “female demographic.” In real life, their needs were completely different. That’s why I don’t stop at market reports. I listen, I map their journeys, and I look for the unspoken patterns in their words. That’s where strategy gets sharp - not “for women in general,” but for the exact women in the exact moments where our product can change something that matters.

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