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Head of Digital Innovation at Inter IKEA Group
|Samah has a high entrepreneurial positive mindset with strong technical and business qualifications.
An innovative professional with 20 years of experience in managing innovation, strategic planning, business development, product management, and engineering strategies.
Throughout her career, she has led cross-functional innovation teams to ensure delivery of creative, innovative solutions, and technologies that make a significant value and profit to the company. She has managed more than 80 inventions that contributes to innovative products and services.