Account for Candidate Pool Diversity in Your Calculations

Conversion rates should be interpreted in the context of the overall diversity of the candidate pool. If few diverse candidates are applying, high conversion rates might not indicate overall DEI success. Measuring funnel conversion rates relative to the diversity of the applicant pool helps isolate where drop-offs occur and whether recruitment efforts need broadening.

Conversion rates should be interpreted in the context of the overall diversity of the candidate pool. If few diverse candidates are applying, high conversion rates might not indicate overall DEI success. Measuring funnel conversion rates relative to the diversity of the applicant pool helps isolate where drop-offs occur and whether recruitment efforts need broadening.

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