Use a job title that is both specific and welcoming. Avoid gender-coded language and jargon. Titles like “Software Engineer” or “Product Manager” are better than overly technical or male-coded terms such as “Rockstar Developer” or “Ninja Coder.” This helps all candidates see themselves in the role.

Use a job title that is both specific and welcoming. Avoid gender-coded language and jargon. Titles like “Software Engineer” or “Product Manager” are better than overly technical or male-coded terms such as “Rockstar Developer” or “Ninja Coder.” This helps all candidates see themselves in the role.

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