Creating Emotional Engagement

Stories evoke emotions. When narratives trigger empathy, compassion, or even discomfort, they create memorable experiences that stay with the audience. This emotional engagement is more likely to motivate individuals to question and change their biases compared to abstract facts.

Stories evoke emotions. When narratives trigger empathy, compassion, or even discomfort, they create memorable experiences that stay with the audience. This emotional engagement is more likely to motivate individuals to question and change their biases compared to abstract facts.

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Reducing Affinity and Halo Bias

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