Uncertainty around who is responsible for specific tasks can cause duplication or gaps in work. Defining clear roles and assigning accountability from the outset ensures each department knows its part in driving the employer brand forward, reducing friction and inefficiency.

Uncertainty around who is responsible for specific tasks can cause duplication or gaps in work. Defining clear roles and assigning accountability from the outset ensures each department knows its part in driving the employer brand forward, reducing friction and inefficiency.

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