Resistance to Change

Some departments may resist collaboration due to inertia or territorialism, viewing employer branding as outside their scope. Leadership must communicate the benefits of collaboration, highlight successes, and create a culture that values cross-departmental contributions to foster buy-in.

Some departments may resist collaboration due to inertia or territorialism, viewing employer branding as outside their scope. Leadership must communicate the benefits of collaboration, highlight successes, and create a culture that values cross-departmental contributions to foster buy-in.

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