Use Gender-Neutral and Inclusive Language

Craft job postings, titles, and descriptions that avoid gendered pronouns and instead use gender-neutral alternatives (e.g., “they/them” instead of “he/him”). Replace masculine-coded terms (like “rockstar,” “ninja,” or “aggressive”) with inclusive descriptors (like “collaborative,” “innovative,” or “motivated”). This small linguistic shift can significantly increase the appeal of the role for women and underrepresented groups.