Senior Content Strategist - AI Strategy

Drive AI-enabled content strategy for a major Sitecore migration while implementing cutting-edge GEO and content operations frameworks. As a Senior Content Strategist specializing in AI Strategy, you'll operationalize content for AI success, ensure compliance with emerging regulations, and optimize content visibility in generative search environments.

At EPAM, you'll work on cutting-edge technologies, solve complex challenges, and shape the future of digital innovation. With access to continuous learning, mentorship, and global projects, your expertise will drive meaningful change.

Req.#1075326018

Responsibilities

• Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences
• Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization
• Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems
• Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions
• Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations
• Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences

Requirements

• Extensive experience with AI tools and content operations in enterprise environments
• Proven background working with AI agents and automated content creation/governance processes
• Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques
• Experience managing in-house content programs with focus on scalability and AI integration
• Knowledge of content compliance requirements, particularly EU AI transparency regulations
• Familiarity with Sitecore XM and content governance platforms like Gradial is preferred
• Strategic mindset for evolving content operations in AI-driven environment

An artificial intelligence system is software that is developed with one or more techniques that can, for a given set of human-defined objectives, using algorithmic information processing, generate outputs such as content, predictions, recommendations, or decisions with varying levels of autonomy (“AI”). Tasks that humans have traditionally done by thinking and reasoning are increasingly being done by, or with the help of, AI to help create efficiencies.EPAM may use AI during the recruitment process, in connection with collecting or processing your personal data. Some (non-exhaustive) examples of tasks that EPAM may use AI for include conducting initial screening, creating transcripts of interviews, and assessing applications/CVs against defined job description criteria to make suggestions to the individuals evaluating your candidacy.Your personal data and the results of any processing are not shared with AI applications outside of EPAM infrastructure. While EPAM may use AI to help create efficiencies during the recruitment process, EPAM does not use AI to make hiring decisions, which is done by EPAM Talent Acquisition and management.