Partner Acquisition Manager

As the Partner Acquisition Manager, you will play a key role in expanding Sage's Value-Added Reseller (VAR) ecosystem by identifying, recruiting, and supporting high-quality partners. This position involves a blend of strategic planning, pipeline generation, program execution, and hands-on project management. To excel in this role, you will need strong business acumen, exceptional relationship-building skills, and the ability to work with both strategic insight and tactical precision.



This is a HYBRID office environment, requiring three days in the Toronto or Vancouver office each week.
VAR Recruitment & Pipeline Development:



• Identify, source, and recruit high-potential VARs aligned to Sage’s target market and growth objectives.

• Conduct prospecting activities including outbound outreach, industry networking, event representation, and digital campaign collaboration.

• Manage a structured recruitment pipeline to ensure quality partner candidates and predictable growth.

• Conduct discovery calls and qualification assessments to evaluate partner fit (capabilities, markets, financials, culture).

• Develop business cases and partner success projections to support onboarding recommendations.



Strategy Development & Execution:



• Build the Canadian VAR recruitment strategy for Sage Intacct, Sage X3 and Sage 300 in partnership with Channel leadership.

• Develop territory and segment‑based partner recruitment plans.

• Identify white space, competitive displacement opportunities, and areas of ecosystem expansion.

• Convert strategy into actionable quarterly and annual plans with measurable outcomes.

• Monitor KPIs, refine recruitment programs, and adjust tactics based on performance insights.



Partner Onboarding & Enablement Collaboration:



• Transition newly recruited VARs smoothly into onboarding workflows.

• Collaborate with enablement, operations, and marketing teams to ensure partners activate quickly and successfully.

• Provide early-stage guidance to set expectations around revenue goals, capability development, and engagement.



Cross-Functional Collaboration:



• Work closely with Product, Marketing, Sales, and Channel Sales and Operations to ensure alignment between recruitment plans and Sage’s core priorities.

• Partner with Channel Marketing to develop targeted recruitment campaigns and value proposition materials.

• Contribute insights to partner program enhancements and ecosystem evolution.



Special Projects & Strategic Initiatives:



• New market entry assessments

• Competitive displacement initiatives

• Program launches

• Improvements to partner recruitment processes

• Ecosystem diversification initiatives

• Serve as a cross-functional project lead where channel growth is a key objective.



Reporting & Insights:



• Maintain accurate tracking of recruitment KPIs, pipeline stages, and conversion metrics.

• Deliver regular reporting to Channel leadership.

• Analyze performance data to recommend optimization initiatives.



Qualifications & Experience:



• 5+ years of experience in partner, channel, or ecosystem development, ideally within SaaS, ERP, or enterprise software environments.

• Proven track record of recruiting, developing, and enabling Value-Added Resellers (VARs), system integrators, or channel partners to drive revenue growth.

• Demonstrated ability to build and manage partner pipelines, including prospecting, qualification, and successful onboarding of strategic partners.

• Strong understanding of channel business models, partner economics, and indirect sales strategies, with the ability to align partner capabilities to company growth objectives.

• Experience working cross-functionally with sales, marketing, product, and partner enablement teams to develop and execute partner recruitment programs and ecosystem expansion initiatives.



Plenty of perks:



• 100% paid premiums for health, dental, and vision coverage.

• RRSP contribution match (100% up to 4%).

• 35 days paid time off (11 paid holidays, 16 vacation days, 3 personal days, 5 sick days).

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date.

• 5 days paid yearly to volunteer (through Sage Foundation).

• $5,250 tuition reimbursement per calendar year, starting 6 months after the hire date.

• Sage Wellness Rewards Program (annual fitness reimbursement).

• Library of on-demand career development options and ongoing training offerings.



Who is Sage: https://www.sage.com/en-us/company/about-sage/

Life at Sage: https://www.sage.com/en-us/company/careers/

Our Values & Behaviors: https://www.youtube.com/watch app=desktop&v=vt5JXfGwno&feature=youtu.be



The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in these locations, the base salary range for new hires is: $105,000 CAD to $115,000 CAD plus bonus.



In addition to base salary, employees will participate in either a bonus plan based on company and individual performance, or a role-based, commission plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. The range listed is just one component of the Sage total compensation package.





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