Session: FemTech Innovation in a World Designed for Men
With the rapid growth of the women’s health tech or “Femtech” market, an increasing number of entrepreneurs are developing digital health products for the unique needs of women or nonbinary users. Women were allowed in clinical trials starting in 1996, leaving only 25-years to invest in women-centered design.
Digital product teams are working on cutting-edge digital health UX to innovate women's health. There are tenets for “good user experience" universally; however, digital health practices for women are behind. We will cover 3 case studies of award-winning FemTech companies in a field that is still essentially the Wild Wild West.
- Understand 3 case studies of FemTech companies who refined design starting with little research
- Best UI/UX practices observed by the firms above
- How digital health firms leverage human-centered design when creating for women
Product marketer focused on widgets that change how people interact, experience technology, and discover information. I work with talented people to increase product value by leveraging human-centered design and testing market fit. Our job is not to design products; it's to help the organization win by creating a competitive advantage with Design.
I like playing with the latest technology and refining prototypes in a sandbox. It is imperative, in my belief, that technology should be is understandable by all.
I am fortunate to be part of many forward-thinking companies and disruptive opportunities: City of New York (one of the first U.S. cities to Digital in governance), Budweiser at Super Bowl LII, Amazon Echo Dot product launch, USAA's digital modernization effort, Dell Technologies A.I. chatbot consulting, Columbia University's 1,000 Cut Journey virtual reality (VR) project for immersive storytelling, and supporting international femtech companies (FemTech Focus).
Visit www.alleylyles.com to get the whole picture.