Session: What's BYOP? 5 Steps to Being Your Brand's Own Publicist
Whether your startup has been around for six months, a year, even five years, there's one thing that every entrepreneur will enviably have trouble with — securing press for your company. A PR pro with nearly a decade of experience, Annie knows the ins and outs on how to obtain top press mentions for startups. From securing niche media mentions and leveraging them to bigger journalists to humanizing your pitch and creating unique narratives, Annie will provide 5 tactical tips on how to get your startup in the media.
- Understand and learn how to create a personal brand for your company and communicate it to the media.
- Learn how to utilize small press mentions to secure larger, more prominent media attention.
- How to create and develop pitches that capture the attention of network producers.
Annie Scranton is President & Founder of Pace PR. She has 8+ years of experience as a TV producer at major networks including CNN, Fox News, CNBC, MSNBC & ABC, where she booked guest appearances for popular shows like Good Morning America. For the past decade, Annie has been leveraging this experience and expertise to grow her own agency, Pace PR, where she focuses on getting her client's regular TV and media coverage to build their brands.