Session: How To Build Thoughtful In-App Experiences That Meet Your Users Where They Are
This session will take you through the process of understanding who your end users are, and identifying the User needs your product is uniquely positioned to serve. We will discuss how to gather User data and insights, generate and prioritize hypotheses, and translate those hypotheses into features that add value to the holistic member journey.
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Bio: Caroline Hubbard
Caroline Hubbard is an east coast native and attended Harvard University where she graduated Cum Laude in the department of History and Literature. After Harvard, Caroline spent two years at LinkedIn working on the company's digital growth and international penetration strategy. Currently, Caroline works in New York City as a Product Manager focused on Growth at Better.com, which is a leading digital mortgage lender and home ownership platform backed by Kleiner Perkins, Goldman Sachs, American Express and more. Previously, Caroline worked at The Wing, which is a powerhouse network of community and co-working spaces designed for women which has 10 locations globally. Outside of work, Caroline is passionate about creating equal opportunity for people of color and genders in the tech space and desires to make technology and corporate America at large more inclusive for people of color from underprivileged socio-economic backgrounds.