Session: How technology can help make fashion sustainable
Fast-fashion retailers work hard to make the consumer believe that clothing is so dirt cheap, it can be thrown away guilt-free. By continuously lowering the prices of its products while keeping the costs constant, the labour market is forced to accept the hard bargain of this equation. Pollution is also another issue that plagues this industry. Fashion brands are incorporating technology to make clothing production and consumption more sustainable, including reassessing the use of plant-based textiles and bacterial dyes, as well as establishing blockchain-based supply chains to increase transparency.
An elaborate discussion over some of the ways in which technology is helping the new era of the textile economy.
- Get every consumer in the world to make greener choices and let them #knowtheimpact
Harshita Chandra Is the founder and CEO of upcycleluxe, A fashion-tech marketplace for ethical and sustainable products. Upcycleluxe is redefining the views on fashion and necessity by calling ‘Green is the new Luxury’. She is an IT engineer and a fashion technologist from NIFT, Delhi. She has worked with the topmost domestic as well as international brands and grew her experience in design, merchandising, marketing & management. She also owns a home-grown label where she up-cycles & uses factory waste to manufacture bags and accessories. Her Website, Upcycleluxe spotlights authentic, certified, responsibly run brands from India and measure the impact through carbon emission, water has been saved, etc. creating a value-driven mindset and supply chain.Upcycleluxe focuses on responsible consumption and hence curated home-grown designer from India to offer customers a mindful shopping experience of all products made consciously not only this upcycleluxe is an all-women ecosystem for the fashion industry. The curious techy in her, integrated science-based sustainable target solution on the platform to let the consumers ask ‘what is their impact’ before they make a purchase. Upcycleluxe recently got selected with The Do school, Berlin on behalf of UN Women's industry disruptor, WeEmpowerAsia Program with Catia Dawood and Katherine Kirschenmann.
She believes that the survival and well-being of the human race depend directly or indirectly on our natural environment. It is important to ensure that we have and will continue to have the materials and natural resources to protect human health and the environment. Lastly, she also believes that there is no finite world with infinite material consumption.