June 7-11
Jessica
Hartley
Vice President of Strategy at Instrument
"Empathic Marketing in the Age of a Pandemic"
Vote by Sharing
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
Do you want to see this session? Help increase the sharing count and its visibility. Sessions with the most votes will be made available to the general public.
Please note that it might take some time until your share & vote is reflected.
Session: Empathic Marketing in the Age of a Pandemic
Walking the line between selling your products and services and recognizing the delicate state of the economy is truly a balancing act. Even companies that have experienced a boon for what they have to offer have also struggled with finding the right tone and words to target existing and new customers. What does it mean to truly understand your customers during a time of prolonged crisis? How do you navigate the murky waters of needs for safety, security and shelter versus the creature comforts and impulse buys that drove the economy of yesterday? This session will provide advice and strategies for small to mid-size corporations on centering your marketing in empathy in the age of a pandemic.
Premium Members, Ticket Holders, Speakers and recognized Global Ambassadors can watch this content once logged in.