Session: Marketing Content Strategy for Startups
How to design a system for content strategy that’s flexible enough to meet startups’ needs as they grow.
Content marketing is one of the most valuable things a business can do to ensure long term success. Content is an asset - you have access to it forever, and if done well, old pieces of content can bring you customers for years to come, so content creation has a better long term return on investment than most marketing activities.
A lot of the advice on content marketing is geared towards larger organizations with larger teams, budgets, libraries of content to pull from, and lots of historical data on customers and marketing activities.
So, what can be done when you're marketing a startup? This talk will explain how to create a content strategy plan that drives customers toward you and gets them excited to buy - even if you're a brand new startup or your organization is just a few years old.
- The importance of content marketing - why it's one of the most valuable marketing activities a startup can invest in
- How to systematize the content creation process and reduce wasted effort
- How to make sure that every piece of content your company creates drives revenue
Keirra Woodard is a content marketing strategy consultant and owner of Forward Launch. She helps startups define when, where, how and what content (email newsletters, blog posts, etc.) to create and promote, so they get a predictable flow of potential customers and consistently achieve their desired number of sales or product users.
She specializes in content strategy for: growth-stage startups, software-as-a-service, enterprise technology, B2B companies, and the business, marketing, and worker productivity sectors. You can follow her work at https://forwardlaunchdigital.com/