Session: Female Mobility, New Ideas for Everyone
People that pursue multiple purposes in life, have different needs and behaviors when it comes to transportation. Mobility is not gender neutral, and may have a male bias. Women's mobility is more multi-modal and intermodal than men’s.
Understanding their perspective can lead to new ideas and new markets. Let's collaborate to improve mobility for everyone!
Bio: Lieke Ypma
As designer-engineer and mobility geek, Lieke uncovers unknown user needs to create products and services that solve real user jobs. She works with corporate teams and early stage startups in the B2B and B2C field. Next to her daily work, she is a teacher, mentor and speaker.