Session: The Future of AI in Marketing for Better Brand Strategies
Today’s market is unpredictable, we are continuously seeing entire industry landscapes shift in a matter of weeks if not days. The traditional brand strategy model includes brand audits which are high-priced and under deliver while taking months and often makes the information irrelevant by the time it is all gathered.
Many brands have taken to building their own data tracking systems or are relying on Google’s publisher-provided identifier (PPID) which benefits companies that have built first-party relationships with their audiences to continue to be able to provide personalized ad experiences to those customers.
But what about everyone else?
Liza Nebel, Co-Founder, COO & President of BlueOcean helped create a solution to the demise of cookies by building BlueOcean’s 16x faster, 10x more affordable, always-on brand tracking and strategy services which use AI to track and source data, transform by proprietary algorithms trained to mimic the knowledge base of a strategist, arming companies with actionable brand recommendations that improve their overall business health, consumer sentiment, and competitor ranking — much faster and affordable than legacy marketing consultancies.
Using Artificial Intelligence, brands can still create and maintain personalized experiences for their customers through continuously updated, intelligently actionable data. They can also get a human-assist for when they need to dig in on the data or be creatively inspired, and featured for use at every level of the organization.
Liza can take a deep dive into how data points such as consumer reviews, media spend, social media metrics, ads, blogs, website content/traffic, and online forums can move brands to use AI and ensure companies stay ahead of challenges and ensure positive brand health and growth.
- Using AI companies can gain real-time insights and actionable recommendations
- Using AI companies can view holistic brand tracking for your brand and competitors
- Using AI companies can receive quantifiable prioritization of their next big action(s)
- Using AI companies can gain access to a data ecosystem that helps drive brand performance - creative, media, messaging, engagement, and revenue dynamics
- Using AI companies can have in-house continuous tracking and reporting
Liza Nebel is currently the Co-Founder, President and COO of BlueOcean, the company providing Brand Strategy as a Service. Liza has spent the last 20 years driving brand and marketing strategies for AT&T, Visa, Chevron, American Express, Barclays, Time Warner, IBM, and others. For her work, Liza has been recognized in SF Business Times’ Top 100 Women Business Owners.