Session: Innovation, AI & Blockchain Will Fuel Marketing Success
The world is constantly changing and with advancements in technology. New innovations propel how we do business, and our marketing techniques will also need to adapt in order to stay ahead of the competition. In this talk, we will talk about what innovation marketing is, how it will affect your business and examples of some creative campaigns that are currently being used by leading organisations when leveraging new technologies such as AI and blockchain. It will be insightful and inspiring and it will encourage you to think more creatively about innovation, marketing and the future.
Lucy Lin is the founder of Forestlyn, an innovation marketing consultancy. Lucy is a leader in global technology, AI and blockchain marketing. She is passionate about innovation and emerging technologies and speaks and writes regularly about these topics. Lucy has over 17 years working experience in corporations (American Express, AMP, Qantas, HERE Technologies), medium-size businesses and start-ups. Lucy is a global citizen with working experiences in Australia, Canada, Japan, Taiwan and the UK, and she currently works with innovative organisations and founders to advise them on their go-to-market strategies from local to global audiences. For more information: https://www.forestlyn.com/