Session: How COVID-19 will affect digital marketing moving forward
All industries have been affected by COVID-19 and it will mean massive change for marketing budgets for everyone. There is going to be a shift in where the money is allocated and a lot of that is likely to move to web and digital spend. However, digital marketing will never be the same after this. There will need to be new ways that brands will have to "tell their story" such as webinar hosting and Zoom meetings- and messaging now has to be sensitive in selling to those who are going through the financial crisis. In this talk, I will dive into the current data and predictive data of what is going on in the digital marketing realm and talk about how things are likely to change and ways companies can adapt their strategies accordingly.
I am a digital marketing professional specializing in content marketing, process management, and personalized strategy. I am the owner of NR Digital Consulting and I have worked in many different industries on marketing automation and customer journeys, website management, social media, and content strategy. Starting out as a journalist, I have a BA in Print Journalism from Penn State University and an MA in Journalism & Mass Communication from Point Park University. After working with multiple publications, I saw the industry rapidly changing to digital and decided to change career directions to focus on digital marketing in the new market. I taught English 420: Writing for the Web at Penn State University as an Adjunct Professor and I am also an avid public speaker and presenter. I recently did a TEDx Talk on Personalization and the Privacy Paradox and currently and host a podcast called Talk Digital To Me.