Session: Pivoting Your Market Strategy to Survive a Crisis
3D printing is older than you think, in fact, it's one of the oldest "new" technologies. Yet, despite its futuristic appeal, the industry has historically been heavily reliant on offline marketing strategies and industry events rather than digital marketing.
As rapidly as the pandemic transformed the workplace, the additive industry became quick to adapt to new digital methods of outreach and communication. With the advantages the technology brought to hospitals, as in 3D printable visors, companies saw a huge opportunity to extend the reach of their 3D printing news to mainstream media.
This discussion is about branding your business during a time of crisis, riding the waves of media trends and how sometimes jumping on the bandwagon of the latest trends can pose serious problems for your brand image.
Bio: Salma Elbarmawi
Salma is the founder and CEO of Zelus PR and Marketing, a firm that specializes in marketing strategies for frontier technology companies, primarily in 3D printing.
Salma has been working in tech since her early career, from large corporations like Apple to venture backed startups like Houzz Inc. Her journey stretches from California to London, where she relocated to become the CMO of MyMiniFactory, the 3D printing platform.
Salma's mission is to support and inspire others to take risks to act on their potential, a purpose she advocates for both with clients and peers. Aside from an entrepreneur, she's a social justice advocate, a storyteller, a writer and a UCLA graduate.