Session: Humanitarian Aid Reinvented: CRM Cloud for Refugee Management
Roughly 79.5 million people have been displaced by violent conflicts, persecution, famine, natural disasters, and other catastrophic events. In the nonprofit sector, customer relationship management software or systems are considered an increasingly viable approach to current difficulties. While seeking protection in a foreign country, refugees are continually confronted with obstacles that restrict their ability to meet their basic needs, resulting in food insecurity, unstable housing, and a lack of resources to support their families. Recently, customer relationship management systems, frequently used in other sectors, have been used to mitigate the negative consequences of refugee status. It has been possible to interact with refugees, provide them with essential and vital information about themselves, and produce employment or business opportunities. In addition to serving as a repository for client information, CRM software used for refugee management enables the enhancement of refugee admissions, records management, resettlement, and reintroduction into the workforce. Services such as financial aid, medical help, and other types of support can be tracked by CRM software. In addition, it may assist with cultural orientations, language instruction for refugees, and career assistance. Despite substantial start-up or implementation costs, companies should examine the benefits of deploying cloud-based CRM systems, which ensure that all data is secure, safeguarded, and never lost due to human error, theft, or natural catastrophes.
- Leverage CRM software to promote refugee integration and mitigate the negative impact of displacement.
- Facilitate faster adaptation of refugees through the use of streamlined and automated tools.
- Harness the power of technology to generate employment opportunities and alleviate the consequences of displacement.
- Ensure the consistent and secure management of refugee cases by adopting cloud-based CRM systems.
Sharda is an accomplished Global Business Technology leader with 15+ years’ experience in CRM and Enterprise Architecture. She has an outstanding track record in industry verticals including Tourism & Hospitality, Communications, Banking, High-Tech and has spent time shaping innovative engineering practices across successful organizations like Airbnb, Salesforce, Wells Fargo, and Avaya.
Sharda has gained global recognition as a distinguished judge for several prestigious international award programs, such as the Globee Cyber Security Awards, European Search Awards, Stevie Awards for Sales & Customer Service, and Sales, Marketing, Customer Success, and Operations Awards. Her exceptional talents and significant contributions to the tech industry have been widely acknowledged. Sharda has been a finalist in esteemed award programs, including the Digital Revolution Awards, where she was nominated in the Tech Star of the Year category, and the Women Tech Awards, where she received the honor of Rising Star.
An eminent thought leader in the CRM applications space she has written academic literature and white papers spanning across verticals where innovative ideas around CRM have a sizable impact. Go to Market and Customer focused business process improvement and enterprise applications leader offering a wealth of experience in shaping strategies, architecting and leveraging under-utilized segments in cloud computing to drive business transformation, revenue growth, customer acquisition and retention, cost savings, employee engagement and customer satisfaction. Proven enterprise architecture leader, with outstanding record of developing and sustaining partnerships across business, IT, Product and Engineering, technology roadmap development, process reengineering, change management and adoption.
Sharda has advanced the cause of generosity and given back to the community by volunteering time in food banks, shelters and old age homes while also contributing her technical expertise in helping non profit organizations like NYPR in its Salesforce implementation. Sharda has been prominent in ventures supporting Women and Non-binary Tech Talent and serves as an inspiration for mentoring women and underrepresented groups in the technology industry.