Session: Stand Out: Find your USP
Differentiating one's personal brand is key to career growth. Strategizing this personal brand differentiation similar to product differentiation is key to career advancement. In this talk, view your personal brand through a product lens; learn product management frameworks to analyze your personal brand and create invaluable differentiators.
I will use a product management framework to explain how we prioritize, rank and develop features for our products. Using the same framework for our career, I will explain how we can focus on finding our key strengths, develop our USP and ways to grow it as you rise in your career.
Build a vision for your personal brand based on product management principles.
This talk provides a framework to anyone aspiring to scale, rise and grow in their careers at all levels. It would particularly be useful for mid-career professionals from all fields who feel stuck in their roles and are looking for steps to scale their personal brand . I will use personal stories from different stages of my career to connect with the audience and share how this framework has helped me accelerate my career, move across continents and pivot from engineering to product management.
- Learn product management frameworks to evaluate your personal brand
- Exercise strategies to differentiate your personal brand
- Develop an understanding of how differentiating your personal brand is similar to how you differentiate the products you build
Sreeja is a Outbound Product Management Leader at Qualcomm. She manages the P&L for the Wireless Infrastructure and Networking Enterprise segment and is responsible for defining the product roadmap, go to market strategy and customer engagements. She interacts with Wireless Enterprise Providers to align their connectivity needs with Qualcomm’s prolific wireless portfolio. She is responsible for defining the roadmap, strategy, features and use cases for the next generation of wireless connectivity solutions which are laying the foundations for enterprise, IOT and Smart Homes and has 2 patents in the fields of Wireless technologies.
She is a 2020 YWCA Silicon Valley Tribute to Women Honoree, an award honoring exceptional women leaders’ in Silicon Valley. In 2019, Sreeja was recognized as Qualcomm’s Global Inclusion and Diversity Champion for her leadership in championing D&I at Qualcomm and in the community. She has been a speaker, panelist and emcee at the Watermark Conference, Women in Silicon Valley Conference, Products by Women events among many others prestigious events
She is extremely passionate about mentoring new college graduates and building a pipeline of girls for the STEM field. She actively works for the cause by volunteering on various boards and events including IEEE WIE Santa Clara Valley and NCWIT Bay Area. In her spare time she volunteers for 2 NGOs supporting education – Reading Partners and Vibha