Session: From Imposter to Impact: Advancing Tech Inclusion from the Inside
Despite the progress of diversity and inclusion initiatives in tech, women and minorities are still inadequately represented — only four black CEOs at Fortune 500 companies, and none of them are women. Underrepresented people who don’t see anyone who like themselves in executive roles often develop imposter syndrome, a self-doubt that causes them to come in over-prepared and under-confident. How can capable young women of color bring their confidence up to speed with their competency while navigating tech’s formidable lack of diversity? In this session, Innovid’s Senior Vice President of Marketing, Stephanie Geno will share real world advice from her 15 years fighting for access and opportunity in marketing and technology. She will detail approaches to succeed as a woman of color by tackling imposter syndrome head on, thinking beyond your social circles, paying it forward, and reducing the role of subjectivity in performance evaluation. She will offer a playbook for matching confidence to competency, proving to yourself that race, age, or gender have no bearing on ability to deliver - and then proving it to the world.
- Discover ways to seek mentorship; to identify the individuals you have access to and be persistent in developing those connections.
- Find out how to measure achievements through hard metrics to ensure against stakeholder bias
- -Discover ways to pay it forward as a mentor, inspiring the next generation to reduce self-doubt
- Engage in networking opportunities outside of regular social circles to develop meaningful diverse relationships
Stephanie is the Chief Marketing Officer at Innovid, the only independent omnichannel advertising and analytics platform built for television, where she oversees the company’s global integrated marketing and communications efforts. She is passionate about helping brands excel in today’s data-driven marketplace, and utilizes her unique balance of strategic planning, partnership marketing and technical depth to help tell the stories of some of the most recognizable brands across the globe.
Stephanie currently serves on the Executive Committee of the American Advertising Federation’s Board of Directors and is an advocate for promoting women and the next generation of marketers. She founded and served as co-lead for the Denver chapter of mBolden, an organization championing women in leadership in the mobile, digital, and tech industries. She has also served as a board member, event chair, and mentor for Chicago HOPE, a non-profit providing four-year financial scholarships and mentoring to low-income students with the dream to graduate college.