Session: How to Create Communications Programs that Drive Your Business Forward in a Dynamic Market
With massive shifts happening with privacy, a more consumer-led economy, the rising power of platforms (and misinformation being propagated on them), along with consolidation and unclear measurement parameters, leaders are struggling with how to plan solid frameworks for communications with stakeholders. Veteran PR pro and founder of Award Winning Kite Hill PR, Tiffany Guarnaccia offers a 4-part approach to how leaders can create proactive communications programs that both drive the business forward and factor in a dynamic market. The 4-part approach is purpose forward, thought leadership, using data, and maintaining agility. A purpose forward approach focuses on being transparent about your company’s culture and business values. Utilizing thought leadership and data is key to establishing authority as well as supporting overall business goals. Lastly, the value of maintaining agility in this ever-changing landscape.
- The value in creating relevant and relatable messaging.
- The importance of leveraging data to tell your story.
- How to build a thought leadership program from the ground up and become a trusted source for the media.
- How to effectively execute and review PR efforts through an agile-minded approach.
Considered a “visionary with a finger on the pulse of the industry” by PRWeek, Tiffany is the Founder and CEO of Kite Hill PR and the Founder of Communications Week. Since founding Kite Hill PR, Tiffany has been recognized as one of PR News' Women to Watch, a DMN Hall of Femme, and PRWeek 40 Under 40 award winner. Under her leadership, Kite Hill PR has been recognized by Forbes as one of “America’s Best PR Agencies”, the "Top Tech Specialist PR Agencies in NYC” and “Most Powerful PR Firms” by the Observer and the Best Place to Work by PR News. Before starting Kite Hill PR, Tiffany headed communications for The Huffington Post. Earlier in her career, she was at the center of the music industry’s most disruptive years as a PR director at LimeWire and eMusic.