Session: How to Become a Thought Leader on LinkedIn
Digital enhances the way executives engage with their audiences and express their views. Increasingly, leaders are expected to share their insights and ideas on social media making it essential to develop an effective approach.
LinkedIn is the world’s largest professional network with over 630+ million members throughout the world. Top executives are participating in conversations on LinkedIn by sharing meaningful and insightful content with this community. In this session, you'll learn how to use LinkedIn to promote your ideas and perspectives to establish you as a thought leader amongst your professional network.
Ty is Global Lead at LinkedIn's B2B Institute. Passionate about connecting people with information needed to make intelligent decisions, Ty delivers educational content to help marketers stay on top of the latest in digital marketing strategy with a bit of humor.
Prior to LinkedIn, Ty led digital marketing education at Google Inc, consulting within IBM as a social business manager and her B2B marketing consulting practice, Spectacled Marketer. Ty serves on the Digital Marketing Institute's Global Advisory Council and the Diversity and Inclusion Council for Adweek. In her career, she has delivered digital marketing education to thousands.