Session: Assembling Customer 360 in Cloud to Achieve Customer Centricity
Customer data has a vast monetization potential through customer centricity and personalized services. Cloud technology and analytics tools are great enablers for enterprises to leverage on these technologies to decrease the effort and costs required for data collection, processing and consumption.
The presentation focuses on hands-on example of Customer Analytical Record for fast and specific analytics and reflects how technologies and agile delivery approach enabled a large Banking Group to centralize customer data in cloud from its 13 different operating market network.
- For fast and industry specific advanced analytics, cloud is essential!
Zana Pekmez has an established career in creating & delivering business focused strategies in IT and Data Analytics that add value to organization through her inspiring leadership, rich experience and growth mindset.
Above all she values continuous learning and digital up-skilling and she beliefs that we need to deliver more on sustainability.