Confidence and Self-Promotion

One of the significant challenges for many women is asserting themselves and confidently promoting their achievements. Executive coaching can be instrumental in overcoming impostor syndrome and building self-assurance. Coaches work with women leaders to embrace their value, articulate their success, and claim their deserved space in leadership roles.

One of the significant challenges for many women is asserting themselves and confidently promoting their achievements. Executive coaching can be instrumental in overcoming impostor syndrome and building self-assurance. Coaches work with women leaders to embrace their value, articulate their success, and claim their deserved space in leadership roles.

Empowered by Artificial Intelligence and the women in tech community.
Like this article?
Rupali Patil
Director of Product Management at Lincoln Technology Solutions

Confidence and self-promotion are key to women becoming influential leaders. When I started my career 20 years ago, I wasn’t a confident employee. I was hardworking, sincere, and passionate, but when it came to speaking up or expressing my opinions, I would often feel overwhelmed with doubt—questioning if I was even right or worrying about what others might think of me. At the time, I also saw self-promotion as something desperate or boastful. It wasn’t until later in my career that I truly learned the importance of both confidence and self-promotion, realizing they are essential for growth and leadership. Women often hesitate to self-promote, fearing it may come across as boastful, but in reality, it’s essential to showcase your successes and highlight your unique contributions. For example, if you led a successful AI product launch, don’t wait for others to recognize your efforts—share the outcome and the impact you’ve made. Executive coaching often encourages women to step into their power by practicing self-promotion in a way that feels authentic, like sharing your accomplishments in meetings, adding measurable results to your resume, or even creating a personal brand on LinkedIn. Confidence in your value and the ability to articulate it will help you stand out and inspire others to do the same.

...Read more
1 reaction
Daniela Silveira
CEO Sisluxe | TV Host | International Family Law Attorney at Sisluxe

Confidence is not a personality trait. It is a conscious construction. Throughout my career, I have met highly competent women who hesitate to speak about their achievements, not because they lack merit but because they fear being perceived as arrogant. The hesitation is rarely about ability. It is about granting themselves permission to be seen and heard with strength and precision. Self-promotion is not exaggeration. It is clarity. It means naming your contribution accurately so others can recognize the value you deliver. Executive coaching provides both a mirror and a method. It helps women challenge internalized beliefs, reframe their personal narrative, and communicate results without minimizing or overexplaining. In my own leadership path, I have learned that humility and confidence are not opposites. They coexist when your voice is grounded in purpose. You are not speaking for attention. You are speaking for impact. The shift begins when you stop waiting for permission and start leading with conviction.

...Read more
1 reaction
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.

Executive Coaching for Women

Interested in sharing your knowledge ?

Learn more about how to contribute.

Sponsor this category.

More articles on Executive Coaching for Women

See all

More articles from related categories

How Can Mentoring Elevate Women's Strategic Decision-Making Skills in Tech?
Strategic Decision Making
Why Are Women the Key to Sustainable Tech Solutions for the Future?
Women Leading Tech Initiatives
Can Empathetic Leadership Boost Team Performance? Perspectives from Women in Tech
Leadership Styles and Effectiveness
Can Women in Leadership Change the Narrative Around Work-Life Balance?
Overcoming Leadership Challenges