Identify Your Unique Selling Proposition USP

To stand out in the tech industry, it's crucial to identify what makes you unique. Determine your strengths, skills, and passions that differentiate you from others. Your USP is what you're known for, the value you bring that others don't. This clarity helps in crafting a personal brand that's both authentic and memorable.

To stand out in the tech industry, it's crucial to identify what makes you unique. Determine your strengths, skills, and passions that differentiate you from others. Your USP is what you're known for, the value you bring that others don't. This clarity helps in crafting a personal brand that's both authentic and memorable.

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Zanel Viljoen
Head of IT Recruitment at Bluegrass

Define Your Unique Value Proposition: Identify what sets you apart from others in the industry. Determine your core strengths, skills, and expertise that you can offer to your audience.

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2 reactions
Keti Lazova
Social Media Content Specialist

To stand out, I’ve really honed in on what makes me different—my unique strengths, skills, and passions. That’s my USP, and it’s what sets me apart from others in my field.

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0 reactions
Akanksha Fouzdar
Engineering Manager at Oracle

Reflection and self-awareness are at the core of authenticity, which in turn helps you build credibility and form genuine connections. Knowing your strengths, blind-spots, motivations not only helps you craft your USP but is also crucial to some of the other strategies that help in building a strong personal brand in the tech industry. It all starts with you.

...Read more
1 reaction
Akanksha Fouzdar
Engineering Manager at Oracle

Reflection and self-awareness are at the core of authenticity, which in turn helps you build credibility and form genuine connections. Knowing your strengths, blind- spots, motivations and passions not only helps you craft your USP but is also crucial to some of the other strategies that help in building a strong personal brand in the tech industry. It all starts with you.

...Read more
1 reaction
Akanksha Fouzdar
Engineering Manager at Oracle

Reflection and self-awareness are at the core of authenticity, which in turn helps you build credibility and form genuine connections. Knowing your strengths, blind spots, motivations, and passions not only helps you craft your USP but is also crucial to some of the other strategies that help in building a strong personal brand in the tech industry. It all starts with you.

...Read more
0 reactions
Akanksha Fouzdar
Engineering Manager at Oracle

Reflection and self-awareness are at the core of authenticity, which in turn helps you build credibility and form genuine connections. Knowing your strengths, blind spots, motivations, and passions not only helps you craft your USP but is also crucial to some of the other strategies that help in building a strong personal brand in the tech industry. It all starts with you.

...Read more
0 reactions
Akanksha Fouzdar
Engineering Manager at Oracle

Reflection and self-awareness are at the core of authenticity, which in turn helps you build credibility and form genuine connections. Knowing your strengths, blind spots, motivations, and passions not only helps you craft your USP but is also crucial to some of the other strategies that help in building a strong personal brand in the tech industry. It all starts with you.

...Read more
0 reactions
Jotty John
Lead Fullstack Developer at GE Vernova

Women in technology often face additional challenges — from underrepresentation to unconscious bias. A strong USP can help cut through the noise and build visibility in rooms where decisions are made. It allows you to show up with confidence and clarity, and positions you not just as a doer, but as a thought leader and change-maker. As women in tech, we need to own our narrative — and your USP is your story of strength, value, and vision.

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1 reaction
Olivia Wilcox
Founder & Senior SRE / Mentor at Learn with O.J.

It helps to frame your USP as "I help [who] achieve [outcome] by [strength], proven by [evidence]." If a peer can intro you with that one line, your brand is clear and it will stick.

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0 reactions
Olivia Wilcox
Founder & Senior SRE / Mentor at Learn with O.J.

It helps to frame your USP as "I help [who] achieve [outcome] by [strength], proven by [evidence]." If a peer can intro you with that one line, your brand is clear and it will stick.

...Read more
0 reactions
Olivia Wilcox
Founder & Senior SRE / Mentor at Learn with O.J.

It helps to frame your USP as "I help [who] achieve [outcome] by [strength], proven by [evidence]." If a peer can intro you with that one line, your brand is clear and it will stick.

...Read more
0 reactions
Sheetal Dash
Vice President - Fincrime Data Product Lead at Barclays

I always believe a strong personal brand isn’t built by being the loudest voice - but the most consistent one. Be clear in your narrative, intentional in your actions, visible in your contributions, and generous in how you support others. And most importantly, be kind.

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