Master the Art of Prioritization

Excel in product roadmapping by becoming adept at prioritizing features and initiatives based on the overall strategy and objectives. Learning to balance customer needs, business value, and technical feasibility is key. Use tools and frameworks like RICE (Reach, Impact, Confidence, and Effort) or MoSCoW (Must have, Should have, Could have, Won’t have) to prioritize effectively.

Excel in product roadmapping by becoming adept at prioritizing features and initiatives based on the overall strategy and objectives. Learning to balance customer needs, business value, and technical feasibility is key. Use tools and frameworks like RICE (Reach, Impact, Confidence, and Effort) or MoSCoW (Must have, Should have, Could have, Won’t have) to prioritize effectively.

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Kristen McComb
Product Manager at Peoples Group

Mastering the art of prioritization is key to excelling in product roadmapping. Product Managers should focus on aligning features and initiatives with strategic goals, using frameworks to categorize tasks based on urgency and importance. Engaging regularly with stakeholders for feedback ensures that priorities reflect user needs and market demands, allowing for a dynamic roadmap that can adapt as new information emerges.

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Iryna Gavrylenko
Product Manager at 5 Talks

For me, prioritization isn’t just about scoring ideas — it’s about making sure we’re solving the right problems for the right users before we even think about solutions. I use a funnel-shaped framework that combines discovery, data, and structured decision-making: . 1. ICP & Product Value Understanding Start with clarity on who the product is really for and what value they expect. Without a sharp ICP, prioritization risks being noise. . 2. Customer Journey Mapping Map the user’s flow end-to-end to highlight friction points and emotional drop-offs. This shows not only where people churn but also why. 3. Value Proposition Gap Analysis Compare Jobs-to-be-Done and user pains/gains against the current product experience. This step reveals which needs we already meet and where the biggest gaps lie. 4. Funnel & Retention Data Analysis Layer qualitative insights with hard numbers (activation, D1/D7 retention curves, cohort analysis). This validates whether the gaps we see in interviews are actually driving user behavior at scale. 5. Opportunity Solution Tree (OST) Translate gaps into structured opportunities, then branch into multiple solution paths. The OST keeps the team honest: we’re not just chasing features, we’re tackling the most impactful opportunities. 6. RICE Prioritization Once we have a strong set of solutions, I apply RICE (Reach, Impact, Confidence, Effort) to rank them. This helps balance ambition with feasibility and ensures we test the highest-leverage bets first.

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