Who we are

We are the disruptors of the beauty industry. Our aim is simple: provide beauty and health lovers the highest quality health and beauty products, made by the world’s best laboratories. As the first luxury beauty buyers’ club, our products are sold directly to our members without the prohibitive industry mark-ups.

Technology powers everything that we do, and contributes to making our business model unique. We are building a distinctive shopping experience across every digital channel to deliver a world class service for our growing numbers of customers.

Our technology

We are using the latest progressive and native web technologies, alongside headless e-commerce tools and systems, to create a shopping experience nothing like what people experience today. Technologies include Next.js and React, GraphQL, deployed with Terraform on cloud services including AWS, GCP and Vercel.

Driven by data science, machine learning and analytics, from multi-variant testing, through to personalising the shopping experience, every customer will have a unique and tailored experience just for them, across every digital channel.



What makes your company unique?

Beauty Pie is about empowerment, self-worth and teaching women (and men) that they deserve a bigger piece of it, even if ‘getting more’ starts with the price of an amazing moisturiser.

Technology at Beauty Pie


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