Bitly is a leading global SaaS company and the world’s #1 Connections Platform, empowering more than 500,000 customers and 5.7 million monthly active users across 190 countries. People— from digital marketers at the largest enterprises to individual business owners or rising TikTok creators— use Bitly’s technology to connect with and ignite action in their audiences every day.
Bitly is one of the most ubiquitous technologies on the web. Hundreds of millions of branded links and QR codes are generated using Bitly’s Connections Platform every month. These links and QR codes generate more than 10 billion connections (clicks and scans) per month, making Bitly one of the most impactful and widely-adopted platforms on the planet.
As the company grows and expands globally, Bitly continues to invest in its culture of innovation and inclusion. In 2022 alone, the company launched several new initiatives and products:
- Connections Platform - Bitly released its all-in-one Connections Platform that integrates Link Management, Link-In-Bio, and QR codes to transform the way brands and businesses connect the real and digital worlds. In an era of information overload, it has never been more important to create meaningful connections with audiences.
- Spotlight on Inclusion - A free Bitly plan was made available to non-profit organizations working towards equity and inclusion, fighting for justice, or serving systematically oppressed populations. Spotlight on Inclusion provides organizations with 3,000 links per month and powerful analytics reporting.
- Further investment in DE&I - Bitly's global leadership team is 59% female and continues to focus on increasing its overall representation. The company's DEI efforts focus on ensuring it's an amazing place to work for all and remains a significant area of focus. Bitly has structured its work environment in a way that provides women and minorities more opportunities to join and build their careers, including being a remote-first company and working to remove bias from the hiring process. To date, Bitly has garnered awards for its commitment to positively impacting its industry, employees, and communities, such as Great Places to Work®.
- Trust & Safety - Bitly's mission is to make the internet a safer place for our users. Bitly takes a multifaceted approach to identifying and addressing abuse on its platform through a combination of third-party vendors, trusted tech partners, NGOs, and its patent-pending Abuse Detection Technology. Every month, Bitly protects over 45M end users by proactively redirecting them away from potentially abusive links.