Women-led tech companies emphasize crafting job ads with gender-neutral language to attract a diverse pool of candidates. Words with gendered connotations can unintentionally dissuade applicants, so opting for inclusive terms ensures the ad appeals to everyone regardless of gender identity.

Women-led tech companies emphasize crafting job ads with gender-neutral language to attract a diverse pool of candidates. Words with gendered connotations can unintentionally dissuade applicants, so opting for inclusive terms ensures the ad appeals to everyone regardless of gender identity.

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