What You'll Do:
- Own the full sales cycle – from prospecting to close – for new mid-market advertisers (companies with revenue under USD $1B).
- Develop and manage a pipeline of outbound opportunities, ensuring consistent progress toward quota.
- Engage and build relationships with key decision-makers, from CMOs to Paid Media Specialists, by understanding their business challenges and positioning Criteo as the ideal solution.
- Effectively communicate Criteo’s value proposition, leveraging case studies, industry trends, and data-driven insights to drive urgency.
- Collaborate cross-functionally with internal teams, including technical implementation, creative services, data analytics, and account management, to ensure smooth client onboarding and success.
- Maintain best-in-class CRM hygiene, keeping Salesforce updated with accurate, real-time activity logs and pipeline progression.
- Stay ahead of industry trends and competitive landscape, positioning Criteo as the best choice for mid-market advertisers.
- Achieve and exceed core sales benchmarks, including:
- 70+ sales activities per day worked (calls, emails, LinkedIn messages).
- 2+ outbound meetings booked per week on average.
- Accurate opportunity management with clear next steps documented in Salesforce
Who You Are:
- 2+ years of relevant BDR, SDR, or full-cycle sales experience, ideally in AdTech/MarTech.
- Proven track record of top performance, consistently meeting or exceeding quota in a sales environment.
- Excellent communication and storytelling skills – able to craft compelling narratives that resonate with prospective clients.
- Highly organized and detail-oriented, balancing multiple priorities while maintaining high CRM hygiene.
- Confident in cold outreach via calls, emails, and LinkedIn; comfortable leveraging tools like Salesforce, LinkedIn Sales Navigator, and ZoomInfo to optimize performance.
- Resilient and adaptable, able to navigate objections, rejection, and evolving client needs with a problem-solving mindset.
- A competitive closer with a hunter mentality – driven to win deals while actively contributing to the Boston team culture and Criteo’s broader community through collaboration and engagement.
- Authorized to work in the U.S. and available during East Coast business hours.
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
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