June 7-11
Jana
Habasková
Senior Data Scientist at DataSentics
"Artificial Intelligence augmented Customer Engagement 360°"
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
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Session: Artificial Intelligence augmented Customer Engagement 360°
The Customer 360° view of a customer is the key to long-standing customer relationships and positive endorsements. Companies can obtain a comprehensive view of customers by leveraging data from various touchpoints in a customer’s journey. To store all the data in one place without any other action is just a first step.In this presentation, I would like to show you how to activate digital behavioral data in traditional CRM and Digital campaigns. How to analyze and predict customer needs by creating open Artificial Intelligence engines. How to build a company where your internal teams are enabled to collaborate across departments and where you can turn prototypes into production solutions in weeks not months.
Let´s show how to increase sales opportunities by predicting customer needs from digital behavior data!