100 Executive Women in Tech
to Watch in 2023

Jill Larson

Chief Product Officer at Qualtrics

Jill Larson's career journey started in sales and marketing at The Transpo Group, as well as Neptune Society. In 2008, she was a co-founder of Smart Cremation - an incredibly successful business worth $20 million that simplifies the process for families to arrange and finance cremations through one platform. By 2013, Larson moved onto Microsoft where she held roles such as Director of Marketing and Principal Program Manager. After a successful six-year tenure at Microsoft, Larson moved to Qualtrics as a Senior Product Manager with the goal of improving product design and growth. Her unparalleled experience over the past two decades is indicative of her comprehensive expertise in both creating and marketing products across multiple diverse industries.