Product-Market Fit and Monetization     

Key Takeaways

• Measure PMF with leading indicators and retention diagnostics
  
  
• Design activation and onboarding that drive time to value
  
  
• Choose value metrics and build pricing and packaging tiers
  
  
• Run monetization experiments and interpret results with rigor
  
  
• Build ARR, NRR, and cohort dashboards teams actually use
  
  
• Convert PQL signals into pipeline and revenue
  
  
• Move from free to paid without killing growth
  
  
• Design expansion plays that lift gross and net revenue retention
  
  
• Reduce churn with save plays and lifecycle programs
  
  

Who Should Attend?

• Pre-seed to Series B founders and PMs
  
  
• Growth, product analytics, and RevOps leaders
  
  
• Pricing and packaging leaders and finance partners
  
  
• Product and engineering managers driving activation and retention
  
  
• Advisors and investors who coach early monetization

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