Global Communications Director, Binance Charity Foundation

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance Charity is the first-ever blockchain-enabled transparent donation platform. Our goal is to use blockchain technology to help advance the UN's 17 SDGs. We work to make global giving more transparent and address issues such as corruption, lack of trust in nonprofits, high global transfer fees, inefficient processes and lack of transparency in donor spending.

The Sustainable Development Goals are vast so to help us remain targeted in our approach to prioritize the ‘bottom billion’ and work on progressing financial inclusion through the use of cryptocurrency, this year we’ve introduced our five core pillars: Education for Strong Foundations, Healthy Bodies and Minds, Our Planet Our Legacy, Closing the Poverty Gap And Equal Futures Now.

As the Global Communications Director for Binance Charity, you will play an essential role in building our visibility and maximizing our impact on our five core pillars by leading and coordinating our global communications work.

You will develop and implement communications strategies for global campaigns, building support across a range of targeted audiences. You will also build and manage a close-knit charity communications team.

Responsibilities:

• Work in partnership with Binance Charity leaders to further refine our strategic narrative and core pillars.
• Plan, develop and execute communications strategies for campaigns to ensure the impact and desired outcomes for this world-leading organisation.
• Build and lead the comms team to develop campaigns that engage and inspire audiences across traditional and digital media platforms, ensuring appropriate, inspirational and effective messaging.
• Ensure strong outreach and engagement with our target audiences in the public and private sector and to policymakers and world leaders.
• Ensure internal alignment is effective to bring the campaigns, comms and other Binance teams together to ensure all activities are fully integrated.
• You will identify - and preferably experience securing coverage in -  the most influential media platforms that will bring our campaigns to the attention of leading changemakers.
• Write, edit and place compelling op-eds, press releases and briefings, ensuring they are tailored to the target audience and strongest media platforms and channels.
• Coordinate and produce high-quality impact reports, updates, briefings, blogs and speeches/presentations to engage new audiences including celebrity and high-profile supporters.
• Manage the Communications team to ensure that key OKRs are set and achieved, and ensure regular and effective review and appraisal of staff performance.
• Track, analyze, and report on the effectiveness of impression, coverage, and trends.