Go-To-Market, Product-Led and Revenue Growth

Key Takeaways

• Define ICP and segments that focus your motion
  
  
• Test positioning and messaging that convert
  
  
• Build self-serve plus sales models that fit your product
  
  
• Score and route PQLs to reduce leakage and speed to revenue
  
  
• Design sales assist that users welcome and trust
  
  
• Stand up a content engine, events, and community that compound
  
  
• Forecast pipeline with attribution that operators believe
  
  
• Drive expansion, renewals, and advocacy with customer marketing

Who Should Attend?

• Founders and general managers responsible for growth
  
  
• Product marketing, growth, and lifecycle leaders
  
  
• Sales, SDR, and RevOps leaders building the handoff
  
  
• Community and content teams driving intent
  
  
• Customer success and expansion leaders

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I'm very fortunate to be surrounded by so many supportive colleagues and friends, including at Wing, who have supported me throughout my career."

Shannon Nash, Chief Financial Officer at Wing (an Alphabet Company)