Go-To-Market, Product-Led and Revenue Growth
From First Users to Scalable Motion
Calling GTM leaders, PMM and growth teams, sales and RevOps, and community builders. Orchestrate demand engines that align with product usage and create predictable pipeline. Join us to build motions that compound.
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Track Overview
Sustainable growth requires product, marketing, and sales to work as one. This track provides practical playbooks for ICP and segmentation, positioning and messaging, PLG and PLS models, content and community engines, PQL scoring and routing, sales assist, forecasting, and attribution.
Key Takeaways
- Define ICP and segments that focus your motion
- Test positioning and messaging that convert
- Build self-serve plus sales models that fit your product
- Score and route PQLs to reduce leakage and speed to revenue
- Design sales assist that users welcome and trust
- Stand up a content engine, events, and community that compound
- Forecast pipeline with attribution that operators believe
- Drive expansion, renewals, and advocacy with customer marketing
Who Should Attend?
- Founders and general managers responsible for growth
- Product marketing, growth, and lifecycle leaders
- Sales, SDR, and RevOps leaders building the handoff
- Community and content teams driving intent
- Customer success and expansion leaders
Interested in Speaking?
Did PLG or PLS unlock efficient growth for your team, share numbers, systems, and artifacts so others can replicate your success.
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Linda Shi
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Jean Pelletier
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