Cross-Border Scaling and Localization
New Markets Without the Missteps
Calling founders, international GTM and operations leaders, legal and finance partners, product and marketing leaders, and regional GMs. Learn how to enter new countries with the right sequence, compliance, and localized product. Do not miss this opportunity to scale globally with confidence.
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Track Overview
Global expansion requires method and discipline. This track provides scorecards for market selection, checklists for entity setup and payments, and playbooks for hiring first employees and partners. We will cover data residency and privacy, tax and invoicing, localization of product and content, SLAs and support, regional pricing and packaging, and country specific sales motions.
Key Takeaways
- Score markets and sequence entry with clear criteria
- Set up entities, banking, payments, and invoicing
- Meet privacy, data residency, and security expectations
- Hire and onboard first country employees and partners
- Localize product, content, and onboarding beyond translation
- Design regional pricing, packaging, and discount policies
- Stand up regional sales, success, and channel motions
- Deliver local SLAs, support coverage, and training
- Measure country performance with a simple, trusted dashboard
Who Should Attend?
- Founders, COOs, and international GTM leaders
- Operations, legal, and finance teams setting up entities and compliance
- Product and marketing leaders localizing experiences
- Regional GMs, partners, and solution integrators
- Support and success leaders building local SLAs
Interested in Speaking?
Expanded across borders with a repeatable playbook, share your sequence, costs, and outcomes so others can avoid common pitfalls.
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