Cross-Border Scaling and Localization
New Markets Without the Missteps
Calling founders, international GTM and operations leaders, legal and finance partners, product and marketing leaders, and regional GMs. Learn how to enter new countries with the right sequence, compliance, and localized product. Do not miss this opportunity to scale globally with confidence.
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Track Overview
Global expansion requires method and discipline. This track provides scorecards for market selection, checklists for entity setup and payments, and playbooks for hiring first employees and partners. We will cover data residency and privacy, tax and invoicing, localization of product and content, SLAs and support, regional pricing and packaging, and country specific sales motions.
Key Takeaways
- Score markets and sequence entry with clear criteria
- Set up entities, banking, payments, and invoicing
- Meet privacy, data residency, and security expectations
- Hire and onboard first country employees and partners
- Localize product, content, and onboarding beyond translation
- Design regional pricing, packaging, and discount policies
- Stand up regional sales, success, and channel motions
- Deliver local SLAs, support coverage, and training
- Measure country performance with a simple, trusted dashboard
Who Should Attend?
- Founders, COOs, and international GTM leaders
- Operations, legal, and finance teams setting up entities and compliance
- Product and marketing leaders localizing experiences
- Regional GMs, partners, and solution integrators
- Support and success leaders building local SLAs
Interested in Speaking?
Expanded across borders with a repeatable playbook, share your sequence, costs, and outcomes so others can avoid common pitfalls.
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701 Speakers
Jacqueline Ryan
Director at Deloitte
Jennifer Stokes
Senior Director, Product Management (Marketing & Personalization) at Sephora
Melissa Schulte
Senior Director, Product Management (Client Experience Product Management) at Sephora
Clare Wilkinson
Vice President, Engineering Application Experience at Anaplan
Tina Mylon
Chief Talent and Diversity Officer at Schneider Electric
Ewa Kleczyk
Chief Data and Analytics Officer
Lori Barrington
NAM Chief Data Officer at Schneider Electric
Silvia Semenza
Global Executive People Experience Director at RINA
Marzia Basso
Head of International I&M Project Development at RINA
Rowena Yeo
Global Chief Technology Officer and Senior Vice President of Technology Services at Johnson & Johnson
Sandy Venugopal
CIO, at CoreWeave
Monica Caldas
EVP & CIO, at Liberty Mutual Insurance
Debbie Sterling
Founder/CEO at Smore Labs, Inc.
Christine Gadsby
Chief Security Advisor, at BlackBerry
Susan Koski
2x CISO, Former CISO, at PNC
Jenn Zmuda
Chief Information Officer at UnitedHealthcare
Stephanie Deluca
Chief of Staff at UnitedHealthcare
Julie Iskow
CEO at Workiva
Sonali Bhavsar
Chief Data and AI Officer at GEP
Marina Spyrou
CIO at PPFA
Jane Connell
SVP Strategy Transformation & CIO Enterprise Systems at Verizon
Miki Van Cleave
Chief Design Officer at JPMorgan Chase
Sandrine Pons
Managing Director France, Benelux & Iberia
LASHERELLE MORGAN
SVP, Legal, AI Innovation and Acceleration at NBCUniversal
Ceneé LaTulippe
Founder & CEO at 5280 PMO Services
Selena Rezvani
President and Author at NextGenWomen LLC
Tracie Cleveland
Chief Transformation Officer at KeyBank
Tatyana Mamut
CEO & Founder, at Wayfound
Rashmi Kumari
CIO, at Medtronic-
Sandy Venugopal
CIO, at CoreWeave
