Partnerships, Ecosystems, and Corporate Venturing 

Key Takeaways

• Select partners based on strategic fit and shared customers
  
  
  
• Design incentives, tiering, and scorecards that drive behavior
  
  
  
• Enable partners with content, demos, and training
  
  
  
• Co-build validated solutions and reference architectures
  
  
  
• Launch and optimize marketplace listings and certifications
  
  
  
• Run co-sell programs with clear roles and joint forecasting
  
  
  
• Measure partner-sourced and influenced revenue with clarity
  
  
  
• Set governance and contracts that reduce execution friction
  
  
  
• Collaborate with CVCs for strategic value beyond the check
  
  

Who Should Attend?

• Founders and GTM leaders building partner motions
  
  
  
• Alliances, ecosystem, and marketplace leaders
  
  
  
• Solution architects and partner engineering teams
  
  
  
• Partner marketing and enablement leaders
  
  
  
• CVC leaders and corporate development teams
  
  

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Shannon Nash, Chief Financial Officer at Wing (an Alphabet Company)