Go-To-Market, Product-Led and Revenue Growth
From First Users to Scalable Motion
Calling GTM leaders, PMM and growth teams, sales and RevOps, and community builders. Orchestrate demand engines that align with product usage and create predictable pipeline. Join us to build motions that compound.
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Track Overview
Sustainable growth requires product, marketing, and sales to work as one. This track provides practical playbooks for ICP and segmentation, positioning and messaging, PLG and PLS models, content and community engines, PQL scoring and routing, sales assist, forecasting, and attribution.
Key Takeaways
- Define ICP and segments that focus your motion
- Test positioning and messaging that convert
- Build self-serve plus sales models that fit your product
- Score and route PQLs to reduce leakage and speed to revenue
- Design sales assist that users welcome and trust
- Stand up a content engine, events, and community that compound
- Forecast pipeline with attribution that operators believe
- Drive expansion, renewals, and advocacy with customer marketing
Who Should Attend?
- Founders and general managers responsible for growth
- Product marketing, growth, and lifecycle leaders
- Sales, SDR, and RevOps leaders building the handoff
- Community and content teams driving intent
- Customer success and expansion leaders
Interested in Speaking?
Did PLG or PLS unlock efficient growth for your team, share numbers, systems, and artifacts so others can replicate your success.
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704 Speakers
Jacqueline Ryan
Director at Deloitte
Melissa Schulte
Senior Director, Product Management (Client Experience Product Management) at Sephora
Jennifer Stokes
Senior Director, Product Management (Marketing & Personalization) at Sephora
Clare Wilkinson
Vice President, Engineering Application Experience at Anaplan
Tina Mylon
Chief Talent and Diversity Officer at Schneider Electric
Ewa Kleczyk
Chief Data and Analytics Officer at Prolaio
Lori Barrington
NAM Chief Data Officer at Schneider Electric
Marzia Basso
Head of International I&M Project Development at RINA
Silvia Semenza
Global Executive People Experience Director at RINA
Rowena Yeo
Global Chief Technology Officer and Senior Vice President of Technology Services at Johnson & Johnson
Sandy Venugopal
CIO, at CoreWeave
Monica Caldas
EVP & CIO, at Liberty Mutual Insurance
Debbie Sterling
Founder/CEO at Smore Labs, Inc.
Christine Gadsby
Chief Security Advisor, at BlackBerry
Susan Koski
2x CISO, Former CISO, at PNC
Jenn Zmuda
Chief Information Officer at UnitedHealthcare
Stephanie Deluca
Chief of Staff at UnitedHealthcare
Julie Iskow
CEO at Workiva
Sonali Bhavsar
Chief Data and AI Officer at GEP
Marina Spyrou
CIO at PPFA
Jane Connell
SVP Strategy Transformation & CIO Enterprise Systems at Verizon
Miki Van Cleave
Chief Design Officer at JPMorgan Chase
Sandrine Pons
Managing Director France, Benelux & Iberia
LASHERELLE MORGAN
SVP, Legal, AI Innovation and Acceleration at NBCUniversal
Ceneé LaTulippe
Founder & CEO at 5280 PMO Services
Selena Rezvani
President and Author at NextGenWomen LLC
Tracie Cleveland
Chief Transformation Officer at KeyBank
Tatyana Mamut
CEO & Founder, at Wayfound
Rashmi Kumari
CIO, at Medtronic-
Sandy Venugopal
CIO, at CoreWeave
